While our club is still comparatively very young – founded in 2022, whereas for example our “mother club” Rugby Club Linz exists since 2000 – we still feel like there is a need for change.
While our initial logo did very literally showcase who we are – valkyries, nordic mythical female warriors – it did not represent us beyond that and how we have developed within the last 3 years. “Our” Valkyrie was created in january of 2023 by Stefan Kirchweger, the brother of our long time player Kathy Kirchweger. It served us well during our founding times and first baby steps into indepence.
As we got to know ourselves as a club better, as we evolved and developed, we saw a growing need to re-do our visual identity. While we currently do not have the funds to update for example match gear, we do feel like the time is right to start re-branding and give us a “fresh face”. And this is it:
The colour purple and the differend shades showcased stand for unconventionality, exceptionalism and femininity. It is also a re-connection to the original Valkyries identity and the RC Linz (our “vereinsrechtlicher Hauptverein”).
“V” in the center piece not only stands for the Valkyries, but also for vision, virtue and positive vibes.
The shape of the center piece clearly identifies us as a rugby team. It’s rounded ends and the middle seam differentiate the shape from other ball forms.
Wide open wings on either side of the rugby ball are an hommage to the mythological Valkyries, who were fierce warriors. Their different shades of purple showcase the similarity of us yet also our differences which make us US.
Doubling as blazing flames the wing shapes also incorporate an essential World Rugby value in the design: passion. Their rimless shapes reiterate the openess which we want to actively try and live in our club.
As players of the Valkyries WRC we are connected and protected by the wings of our community. Our individual shapes, colours and positions come together to form our team with all its facettes.
Together we shape Valkyries Women’s Rugby Club.